Analysing advertisement form a sociological and marketing perspective Essay

Analysing advertisement form a sociological and marketing perspective - Essay Example They communicate class, personality and taste. The Guinness advertisement shows ostensive communication because of it intends the audience to make personal conclusions. This means that the advertisement achieved in the development of ostensive stimuli. The aim of ostensive communication is for the communicator to inform the audience about the informative intentions, in addition to the communicative intention (Scott-Philip, 2014). The bubbles caused by the water wave in the Guinness advertisement mimics the bubbles formed when the beer is poured in a glass. Mimicking the bubbles produces contextual assumptions, which leads an audience to make conclusions. In the case of the Carlsberg advertisement, the product is presented in comparison to a banana. The advertisement intends the audience to make a conclusion on whether the beer is the best in the world. This is ostensive because of the intention for the audience to make conclusions based on the product. The advertisement achieved the informative intention because it had an intention of informing the audience about something. Ostensive communication is overt because it involves extra layers of communication intentions, which inform an audience about informative intentions. This differs from the covert way of conveying information, which is not manifest. This form of communication requires an individual to draw inferences. Inferences in covert communication are less controllable. This means that the reader is exposed to manipulation (Anisoara, 2008, p. 1). The Guinness advertisement employs covert communication. The consumer is manipulated to think that the beer is unique to other beers. The success of the advertisement is dependent on the audience’s ability to recognize the intentions of the advertiser. Covert communication is based on the tendency of the advertiser to maximize relevance. This increases the possibility to manipulate or predict

Errors, Uncertainties and Measurements Essay Example for Free

Errors, Uncertainties and Measurements Essay Abstract In this experiment, different measuring devices were used, namely the vernier calliper, micrometer calliper, foot rule, and the electronic gram balance. These devices were used to obtain the mean diameter, volume, mass, and the experimental value of density of the sphere of known composition. 1. Introduction Measurement is the process or act of determining the size, length, quantity, etc. of something being observed or measured. The units of measurement evolved and changed greatly since the day it was made by humans. In different places, these measurements can vary and could well be different from each other. Thus, standards are used nowadays so that we can have a concrete basis and this also prevents fraud or the cheating of somebody especially in business matters. There are different systems of measurement used. We have this CGS system or known as centimeter-gram-second system which is a metric system derived from the meter-kilogram-second system or mks system. It uses centimeter (c) for  length, gram (g), second (s) for time, dyne for force, and erg for energy. The metric system has become a common system for weights and measures. Its simplicity is the reason why scientists use this system of measurement. You can easily change one unit of measure into another. The units of measurement in this system are all based on decimals. By simply moving the decimal point to the right or left, depending on whether the unit is being decreased or increased, you can change its unit. Greek decimal prefixes like deca, hecto, kilo is used to express units of ten multiples or greater. Despite setting  all of these standards, one’s measurement can never be exact and can always have a certain amount of error. When a measurement is done, the outcome could depend on several factors like the measuring system, the procedure taken, the execution of techniques of the operator, and the condition of the environment (Bell, 1999). This dispersion of values that can be attributed to a measured quantity is what we call as measurement uncertainty. The flaws in measurement can come from the measuring instrument itself due to aging, wearing, poor readability or even noise. The item being measured, if not stable, can produce uncertainties. There are two types of measurement error, systematic error and random error. Imperfect calibration of instrument, its age, wear, and tear, throughout the years which lead to errors can be classified as a systemic error. When you measure the weight of an object using a particular balance which is improperly tared and you get a certain amount of grams higher for all your mass measurements is an example of systematic error. Random errors, on the other hand, are caused by unknown and unpredictable changes in the experiments. Irregular changes in the environment can usually cause this and as well as the random noise on an electrical device (Exell). The precision of a measurement is determines the exactness or accuracy of a number of measurements and how the same quantity agrees with each other. Accuracy tells the correctness, veracity or truthfulness of a measurement. The closer the measurement to the accepted value, the more accurate it is. In this experiment, the group aims to achieve the following objectives: (1) to study errors and how they propagate in simple experiment, (2) to determine the average deviation of a set of experimental values, (3) to determine the mean of a set of experimental values as well as a set of average deviation of the mean, (4) to familiarize the students with the vernier caliper, micrometer caliper, and the foot rule, (5) to compare the accuracy of these measuring devices, (6) to determine the density of an object given its mass and dimensions. 2. Theory 3. Methodology The measuring devices were checked for error. The least count of the vernier caliper, micrometer caliper and the foot rule was determined. Ten independent measurements for the diameter of the sphere using the foot rule were made. This was done by taking measurements at different points along its circumference. The mean diameter of the sphere was calculated. The deviation (d) of each measurement of the mean diameter and the average deviation (a.d.) were also calculated. Then, the average deviation (A.D.) of the mean diameter was computed. The % error for the diameter was computed by considering A.D. as the error and the mean diameter as the standard value. The volume of the sphere was then computed. Significant figures were used. The sphere was weighed using the electronic gram balance. The density of the sphere was calculated using the values obtained from the volume and mass of the sphere. The instructor was asked for the accepted value of the density of the sphere. The % error was then computed. The same steps were used using the vernier caliper and micrometer caliper. Base from the data, measurements from the foot rule had the greatest % error for density (53.85 %) while measurements from the vernier caliper had the least % error (0.17%). Possible errors for the measurements are systematic error especially human error. For the foot rule, members of the group possibly commit an error because the foot rule has no handle so that the end of the sphere could easily see. It is also possible that members of the group wrongly read the values. Base from the the data, accuracy of the instruments can be infer; vernier caliper is more accurate that the foot rule. This is because the uncertain digit of the foot rule is certain in vernier caliper. 5. Conclusion The calipers were checked for errors, and studied how they propagated in the experiment. The average deviation was computed for the foot rule, vernier caliper, and micrometer caliper , which is 0.092, 0.042, and 0.0018 respectively. The average deviation of the mean was also determined, namely, 0.029, 0.013, and 0.00057 respectively. The accuracy of the said measuring devices were compared and recorded in table form. The density of the sphere was determined, 12 g/cm3 , 7.813 g/cm3 , 7.831 g/cm3 . Based on the information written above, the objectives of this experiment were achieved. 6. Applications Among the three measuring devices, the vernier caliper gave the least percent error. The accuracy of a measurement is affected by the least count of the  measuring device. Its’ accuracy would always be uncertain because every measuring instrument has a distinctive amount of uncertainty in its measurement. Error is the deviation of a measured value from the actual value. It is the imprecision in measurements that cannot be avoided. There are two types of error, random and systematic. Repeated measurements obtained from a random error can still be reliably estimated. A systemic error occurs if there is a defect in the equipment or in the design of the experiment. The errors that we encountered during the experiment were more of systematic errors. Most errors are human errors; the some measurement in the vernier caliper are obtained from wrong used of the instrument. A student weighs himself using a bathroom scale calibrated in kilograms. He reported his weight in pounds. What is the percentage error in his reported weight if he uses this conversion: 1 kg=2.2 pounds? The standard kilogram is equal to 2.2046. % Error = |A-T|TÃâ€"100 % Error = |2.2-2.2046|2.2046Ãâ€"100 = 0.21% In an experiment on determination of mass of a sample, your group consisting of 5 students obtained the following results: 14.34 g, 14.32 g, 14.33 g, 14.30 g, and 14.32 g. Find the mean, a.d. and A.D. Suppose that your group is required to make only four determination for the mass of the sample. If you were the leader of the group, which date will you omit? Recalculate the mean, a.d. and A.D. without this data. Which results will you prefer? Table 1. Mass and deviation of the sample in five trials Trial| Mass (g)| Deviation (d)| 1| 14.34| 0.04| 2| 14.32| 0.02| 3| 14.33| 0.03| 4| 14.30| 0.00| 5| 14.23| 0.07| Mean = 14.30 a.d. = 0.032 A.D. = 0.014 14.23 will be omitted because it is the farthest value from each other. Table 2. Mass and deviation of the sample in the chosen four trials Trial| Mass (g)| Deviation (d)| 1| 14.34| 0.02| 2| 14.32| 0.00| 3| 14.33| 0.01| 4| 14.30| 0.02| Mean = 14.32 a.d. = 0.0125 A.D. = 0.007 Base on the computed data above, the data from table 2 are preferred. 7. Reference Bell, S. (1999). A beginners guide to uncertainty measurement. United Kingdom: Crown. Error and Statistics. (2012, December 1). Retrieved from http:/www.lepla.org/en/modules/Activities/p04-error4.htm Exell. (2012, November 30). Error Analysis. Retrieved from http://www.physics.umd.edu/courses/Phys276/Hill/Information/Notes/ErrorAnalysis.html Metric System. Microsoft ® Encarta ® 2009 [DVD]. Redmond, WA: Microsoft Corporation, 2008. Random Errors- Physics Laboratory Tutorial. (2012, December 1). Retrieved December 1, 2012, from http://phys.columbia.edu/~tutorial/rand_v_sys/tut_e_5_1.html Taylor, J. (1999). An Introduction to Error Analysis: The Study of Uncertainties in Physical Measurements. University Science Books, 128-129. Undergraduate Physics- Error Analysis. (2012, December 1). Retrieved from http://felix.physics.sunysb.edu/~allen/252/PHY_error_analysis.html

The Need for a Pariah Exposed in Those Who Walk Away From Omelas Essay

The Need for a Pariah Exposed in Those Who Walk Away From Omelas  Ã‚   Affirmative action is perhaps the political hot potato of the decade. Its divisiveness has escalated racial tensions all across the nation, in forums political and academic. It also creates problems on a daily basis for millions of Americans in the workforce, education, housing, and so forth. Affirmative action, by its very definition, uses discrimination to attempt to create equality. Its ultimate goal is to make everyone equal to everyone else- intellectually, ability-wise, and (dare I say?) socially. What the proponents of this racial and gender communism do not realize is that society can only function in the absence of complete equality. Society is always in need of someone - be it a nationality, religion, or gender - to look down on. This point is most clearly made in the short story Those Who Walk Away From Omelas, a 1973 work by Ursula K. Leguin. The central message of Omelas is that society needs a pariah- someone to look down on in order to maintain its own happiness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Omelas begins amidst a festival in the seemingly utopian city of Omelas. People are in a holiday spirit on this day, as they are every other day in Omelas. Mirth and good cheer seems to be the moods of all of the citizens. Though blissful, these people are by no means ignorant: They were not simple folks, you see, though they were happy...They were not less complex than us. The seemingly perfect city offers something to please every taste: festivals, good-natured orgies, drugs that aren’t habit-forming, beer, and so on. The citizens of Omelas have a complete love of life. There is no war, no hunger, no strife; in short, Omelas seems like the pinnacle of perfection. .. ...t this system is branded a racist or narrow-minded. Hence, those who would oppose affirmative action are becoming the objects of scorn and derision; this coupled with the fact that they are discriminated against by affirmative action policies means that they have become the pariahs! Leguin’ss story is now an allegory for them- they are now they small child, trapped and abused in the closet. So, in its attempt to eliminate discrimination and the oppressed society, affirmative action has created one instead! Few who support affirmative action because they loathe bigotry realize that by doing so they are themselves bigots. Leguin’s powerful statement that the pariah culture is omnipresent rings true when one considers that the pariah culture is merely perpetuated by the attempt to eradicate it. Works Cited: Ursula K. Le Guin, 'Those Who Walk Away from Omelas'

Case Study †Cooperating and Communicating Across Cultures Essay

Cooperating and communicating across cultures are the key issues in this case study. Jim, an American employee, joined the German team well prepared with the knowledge of German culture and their language; however, he wasn’t expecting the length and details the meeting session went. He became increasingly impatient, and consequently lost the respect of his fellow team members by â€Å"hardly paying attention† to the process. The Germans used a three-day meeting as a way to lay the foundation for the structure of the entire product launch. By not understanding the importance of the initial meetings in the process, Jim never truly understood the way the team was working, that is by analyzing the problem, and addressing the issues then dividing the work and moving forward with the team leader checking and controlling the outcome. The German team had worked together for at least 10 years and so they knew the company procedures very well, but Jim clearly did not. A key organizational issue Jim exhibited is not showing respect for the Germans’ methods and failing to align himself with the culture more rather than removing himself from the process and complaining. Fundamentally, Jim wanted to outline the problem, adjust and confer during the process but the Germans had different ideas. This was a result of different culture for doing things. Each side saw the others’ method of operating as wrong rather than as a possible new and different way to address a product launch. Klaus, a German employee, had similar issues arriving in America and learning that the project would be put together as a work in progress rather than carefully thought out prior to execution of a plan. This is a cultural difference both sides experienced, which could have been prevented by an introduction to work methods before Jim/Klaus started with their new team. Outlining the process and roles of each person would help the visitor learn the culture. The interests of both the Germans and Americans were aligned; however, there was an unwillingness to review the possibility of adapting the best methods from each culture to work together for the benefit of all. References: Hitt, Miller & Colella (2011). Organizational Behavior, 3rd Edition: John Wiley & Sons Alston, Jon (June, 2005). Japanese Business Culture and Practices: A Guide to Twenty -First Century Japanese Business. Bloomington, IN: iUniverse, Inc. http://en.articlesgratuits.com/what-is-organizational-culture-id1515.php

Give Me Liberty

A Response to Issue 1 Following the Civil War there was a rapid progression of the role of African Americans in the United States. Reconstruction had given African Americans their freedom along with their rights to vote, own land, and even hold positions in office. Many historians would soon report about the great success Reconstruction made in the United States for the African American race in obtaining their ‘civil rights’. Even though America had created a society where all men were equal in the eyes of the law, great racism still lingered within many whites.The lack of protection against racial crimes upon the African American race became very apparent as white supremacy began to rise. Massacres took place, slaying dozens of black men for peacefully doing what the U. S. government clearly permitted them to do. I believe Reconstruction did fail, due not to racism of the country as a whole, but to racism in some white citizens who were reluctant to allow change in the social standing of the black man. African Americans began to gain equal standing in politics and were holding positions in office all over the United States.As this happened, many white men started to rally against the â€Å"Negro Rule†, forming white supremacy clans that would soon rise up against all African Americans alike. The largest of these clans was known as the â€Å"Old Time Ku Klux Klan† which began to revolt against the Radical Reconstruction of the United States. In many cases the ‘KKK’ killed law abiding black land owners. In one case an African American man was even reportedly â€Å"peacefully building a fence around his land when the men shot him dead. The clansmen were known to then make haven in the African American’s homes, exhaust all supplies of food and resources and then ride on to their next destination. In the town of Colfax, Louisiana the Grant Parish courthouse became the site of the largest racial massacre in United Stat es history. Here a group of men decided to make a stand against the clan. After much anticipation the Ku Klux Klan surrounded the courthouse in battle-like formations, and shortly after, the battle began. The group in defense of the courthouse were outnumbered and out armed.The clan reportedly scattered the defense with cannon fire, at which time many of them retreated into the courthouse. One African American that was captured during his attempt to flee was held at gunpoint and forced to light flame to the roof of the courthouse in which his fellow defensemen had bunkered in retreat. Some captured African Americans were hung while others forced to retrieve men from the burning courthouse. All of the men that were captured were eventually killed, and some reported various cruel acts to the dead men’s bodies and family members.To this day, no greater racial killing has ever taken place. This account is a prime, even though somewhat extreme, example of the great amount of racis m that persisted throughout the United States during Reconstruction. Even though the law allowed African Americans to have equal civil rights as white men it did not protect them from the racism that was directed towards them. Due to this many white men sought out to strip the black man of their unalienable rights, many of which succeeded.

Memorial Day Lesson Plan, Ideas, and Quick Crafts

Memorial Day Lesson Plan, Ideas, and Quick Crafts Traditionally, the end of May is a time for laying wreaths at military graves and paying tribute to the lives sacrificed by our troops in order to preserve our freedoms. These Memorial Day lesson plans will get you and your students back to basics, ready to observe the holiday as much more than simply a day away from school. By teaching your students about the terms veteran and sacrifice you will be instilling pride for our nations military in the next generation. No matter how we feel individually about this war or other conflicts, the men and women who have given their lives for our nation certainly deserve respect. And even if youve forgotten about Memorial Day until now or left your planning to the last minute, the following lesson ideas are so easy to implement, you can use them tomorrow with hardly any prep time. Last Minute Memorial Day Activities Here are five quick lesson ideas to teach your students about Memorial Day. Use these ideas when you are in a pinch, or as an extension activity. 1. Be a Proud American Citizen Do your students know the symbolic meaning of our American flag? Can they recite the Pledge of Allegiance or sing the National Anthem by heart? If not, theres no time like Memorial Day to make sure your students have the basic skills of being a proud American citizen. You can turn this information into a craft activity by following up the instruction with time to color the American flag or illustrating the words of The Star-Spangled Banner. 2. A Million Thanks Use the website for AMillionThanks.org to support the U.S. troops currently serving our country. Through letter writing, you can teach about the meaning of the Memorial Day holiday and, at the same time, offer your students real-life Language Arts practice in the art of letter writing and thank-you notes. 3. Childrens Literature Share informative and entertaining books with your students, such as Christin Ditchfields Memorial Day or Theresa Goldings Memorial Day Surprise. Afterward, have your students draw to express their feelings about the sacrifices of people who fight for our nations freedom. 4. Recite a Poem Ask your students to choose one of these Memorial Day poems and give them time to memorize the poem in order to recite it in front of the class. Memorization and public speaking are two important skills that are often overlooked by teachers, so why not use the Memorial Day holiday as an excuse to focus on them? 5. Create a Crossword Use Puzzlemaker to create a crossword puzzle or word search with Memorial Day vocabulary words customized for your students grade level. Some suggested words might include: veteran, soldiers, military, freedom, sacrifice, country, general, remember, heroes, American, patriotic, generations, and nation. You can start off the lesson with vocabulary instruction and a discussion with your students on the meanings behind these loaded words. You can also peruse this collection of Memorial Day resources for kids and choose from the quizzes, logic puzzles, and online activities that are available for teachers to use for free. Looking for more Memorial Day ideas? Try this collection of activities and patriotic ideas to help you celebrate the men and women who serve our country. Edited By: Janelle Cox

The Scarlet Letter Study Guide

The Scarlet Letter Study Guide Nathaniel Hawthorne’s 1850 novel, The Scarlet Letter, is a classic of early American literature. Written at a time when American cultural identity was starting to develop, the author portrays a believable representation of a Puritan colony during the nation’s earliest days. The book tells the story of Hester Prynne, a woman in 17th century Boston- then known just as the Massachusetts Bay Colony- who is forced to wear a scarlet â€Å"A† on her chest as punishment for having a baby out of wedlock. Through the story of Hester, Hawthorne explores the community as a whole and the norms and mores under which it operates. Fast Facts: The Scarlet Letter Title: The Scarlet LetterAuthor: Nathaniel HawthornePublisher: Ticknor, Reed FieldsYear Published: 1850Genre: Historical fictionType of Work: NovelOriginal Language: EnglishThemes: Shame and judgment, public vs. private, scientific and religious beliefsMain Characters: Hester Prynne, Arthur Dimmesdale, Roger Chillingworth, PearlNotable Adaptations: The 2010 teen comedy film â€Å"Easy A,† starring Emma Stone was partially inspired by the novel.Fun Fact: Nathaniel Hawthorne’s last name originally didn’t contain the â€Å"w,† but he added it to distance himself slightly from his family’s past. Plot Summary In mid-17th century Boston, then known as the Massachusetts Bay Colony, a woman named Hester Prynne is made to stand on a scaffold in the town square and endure abuse for several hours as punishment for birthing a child out of wedlock. The townspeople heckle her and implore her to reveal the child’s father, but she refuses. While this occurs, a stranger arrives in the colony and watches from the back of the crowd. When Hester is brought to her cell, the stranger visits her, and it is revealed that the man is her presumed dead husband from England, Roger Chillingworth. Once  Hester is released from jail, she lives alone with her daughter, Pearl, and dedicates herself to needlepointing. She lives in isolation from the rest of the community, which has scorned her. As Pearl grows up, she develops into a rambunctious young child, so much so that members of the town say that she should be removed from her mother’s care. Upon hearing this, Pearl makes an impassioned plea to the governor, who rules in her favor after the popular town minister, Arthur Dimmesdale, speaks to support her. While Hester is living alone with Pearl, Dimmesdale, whose health has begun to deteriorate, has found a new roommate: Chillingworth- who, as a physician, was assigned to take care of the beloved minister. This poses a problem for Dimmesdale, who is desperate to hide his shame from the rest of the community. At one point, though, the doctor sees a dark mark on the priest’s chest. Later, Dimmesdale is out walking one night, and winds up at the scaffold, where he reflects that he cannot bring himself to admit his guilt. He runs into Hester and Pearl. They talk and Hester reveals that she will tell Chillingworth the identity of Pearl’s father. This sends Dimmesdale into an even deeper depression, and he ultimately reveals himself to be Pearl’s father in front of the town upon the scaffold, shortly after giving one of his most rousing sermons. He then dies in Hester’s arms. Hester moves back to England (though she ultimately returns) with Pearl, who receives a large inheritance from Chillingworth upon his death. Major Characters Hester Prynne. Hester is the protagonist and wearer of the eponymous totem. She is a very independently minded woman, as evidenced by her committing adultery and her behavior after the fact. She is also a morally upright person in general- as opposed to the rest of the townspeople who believe themselves to be but aren’t. She eventually works her way back, somewhat, into the town’s good graces through her deeds, and ultimately rejects both of her suitors in favor of blazing her own trail. Arthur Dimmesdale. Dimmesdale is the town’s beloved minister, a public role he uses to shield his private involvement in an affair with Hester. Throughout the book he feels deep guilt and inner conflict over his behavior and public deceit- which ultimately kills him. Roger Chillingworth. Chillingworth is Hester’s older husband from England, but he did not come over with her, and is presumed dead by Hester, making his arrival quite surprising. He is a physician by trade, and is therefore assigned by the town to take care of Dimmesdale when his health begins to worsen. Pearl. Pearl is Hester’s (and Dimmesdale’s) daughter, and, as such, is the living embodiment of Hester’s â€Å"guilt†- and of her love and goodness, too. Pearl is often referred to as devilish, and at one point the townspeople try to have her taken away from Hester as further punishment. She never learns her father’s identity, or the meaning of the â€Å"A.†Ã‚   Major Themes Shame and Judgment. From the very beginning, the colony judges Hester and makes her feel ashamed for her actions, even though she was just following her heart and didn’t really hurt anybody. Dimmesdale, too, feels shame for his role in the affair, but he isn’t judged for it, since it remains a secret to all but him and Hester. Public vs. Private. Hester’s role in the affair is very public, and she is, therefore, punished very cruelly for it. Dimmesdale, on the other hand, escapes punishment because his role is unknown. As a result, she must bear her burden outwardly, which is painful no doubt, but she can exorcise it, whereas Dimmesdale must keep it to himself, which ultimately kills him. Scientific and Religious Beliefs. Through the relationship between Dimmesdale and Chillingworth, Hawthorne explores the differing roles in Puritan society of science and religion. The story is set at a time just before the Scientific Revolution, so it is still a deeply religious community. This can be seen through Dimmesdale, who is quite popular and an established authority figure, as opposed to Chillingworth, who is an outsider and new to the colony.   Literary Style The novel is framed by an opening story, â€Å"The Custom-House,† in which the narrator, who bears many biographical similarities to Nathaniel Hawthorne, tells of his time working at the customs house in Salem. There he discovers a scarlet â€Å"A† and a manuscript that tells of the happenings in the colony a century earlier; this manuscript then forms the basis of the novel, which is written by the narrator of â€Å"The Custom-House.† The book creates a convincing representation of life in one of America’s earliest communities, and makes use of the lexicon of that time. About the Author Nathaniel Hawthorne was born in 1804 in Salem, Massachusetts, to an old Puritan family; one of his ancestors was the only judge involved in the Salem Witch Trials who never repented his actions. Hawthorne’s work, which focused mostly on life in New England, was part of the Romanticism movement, and usually contained dark themes and love affairs, and deeply moral and complex psychological portraits. He is considered a pioneer of American literature and one of the nation’s greatest novelists.